In the past, I have mocked television shows (er.. network marketing folks) for their futile insistence to incorporate online and viral elements into their television show. Most recently HBO’s Voyeur seemed like a novel idea, but then the actual manifestation was too fuzzy to see, and they started peddling unwarranted t-shirts at their flagship on Sixth Avenue. Stupid internet tricks will almost never widen a show’s audience; they merely make PR folks feel a sense of Oregon Trail-esque accomplishment. Finishing a viral marketing push, without catching cholera or loosing all your oxen, is as much of an accomplishment as you can hope for.
But if there were ever an exception to the rule, it would come from Flight of the Conchords. You’re now well aware of Mel, the Conchords’ biggest fan, if you’re smart enough to keep paying attention between the musical interludes. Mel is one of those strange urban creatures: overly earnest, sweater-set clad girls who haven’t escaped the roles they were given in high school; too awkward to seem natural in the city, but too dependent on forced interaction to live somewhere less populated.
Since there’s no way to let her shine too bright on the short program, Mel has a video blog on the show’s official site. Filled with analysis of her favorite duo, dispatches from stalking gone awry and more than a few moments of wide-eyed schizophrenia, Mel’s vlog is brilliant because its content is clearly the brainchild of its star, Kristen Schaal. The short clips will likely leave you wanting more of the comedian, so you might want to head over to MySpace to fully OD. And be sure to check out her short-lived/brilliant series, Penelope: Princess of Pets…
omg mel is a correspondent on the daliy show! blog about it!